Is Matte Makeup Making a Return?

Dewy skin and looking like a “glazed donut” has been a popular makeup trend this last year. Using foundations with light reflecting particles and skillfully applying highlighter to appear lit from within were trending techniques that took over TikTok and Instagram but now there seems to be a return of matte makeup. Matte makeup was all the rage in the 2010's but just as Y2K style and indie sleaze style has made a bold reappearance so has matte makeup. So why the sharp neglect of dewy makeup?

Image Courtesy: Estée Lauder

For one, matte makeup makes for a great base for those of you that like to experiment with makeup. The dewy look is characterized by a subtle sheen that mimics the natural, hydrated appearance of well-moisturized skin. But for those of us who suffer from acne or other issues like textured skin and scarring, dewy makeup isn’t great for concealing those issues but rather ironically highlights them as well. Whereas dewey makeup is a great option for those of you who have dry skin, matte makeup is ideal for those with oily skin. Popularized for its long-lasting formula, matte foundations, powders, and lipsticks provide a mattifying effect that helps control excess oil, making it an ideal choice for individuals with oily or combination skin types.

Now, one of our qualms with matte makeup is that if done incorrectly, it can make our skin look too dry. One way to avoid this issue is to make sure you use a hydrating primer for your prep, and a moisturizer suited for dry skin. Another way to stay hydrated is to exfoliate your skin regularly to help remove dry and flaky skin, promoting a smoother canvas for makeup application. You also want to avoid using too much powder and to contrast your matte makeup by using cream blushes and liquid highlighter. If you use these tips correctly, you can master matte makeup with ease.

Style Sonata

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