Merino Magic: Why Wool Is Having a Fashion Moment (And How to Wear It)

There’s a quiet revolution happening in wardrobes everywhere: wool has officially stepped up. Thanks to sophisticated marketing from Woolmark and curation from Saks, merino and other premium wool fabrics are no longer just cozy—they’re stylish, versatile, and built to last.

Whether you think of wool as that itchy sweater you got years ago or you haven’t given it much thought at all—here’s a fresh take on why wool deserves a spot in your closet now, and how you can style it like the editor you are.

Key Pieces to Know

Here are the wardrobe heroes to watch—and invest in—if you want to elevate your style this wool season:

Merino Crewneck or V‑Neck Sweater

Clean lines, soft finish, versatile for layering under blazers or on its own.

SHOP: Giada Horse Merino Wool Crewneck Sweater

Wool Tailored Trousers

Swap your denim or cotton pants for a wool-blend trouser. Instantly smarter.

SHOP: Loose Wool Trousers

Lightweight Wool Coat or Wrap

A wool coat gives structure and polish—and thanks to wooltech innovations, it’s no longer ultra‑heavy.

SHOP:
Lightweight Wool Cloth Coat with Monili

Designer Wool‑Blend Blazer

The blazer gets elevated by wool. Think drape, texture and timelessness.

SHOP: Hatched Wool-Blend Blazer

Wool Accessories (Scarves, Oversized Wraps, Knit Sets)
These let you lean into wool without committing to a full outfit. Plus layering them adds texture.

Wool isn’t just a sweater‑think anymore. It’s your tailored trousers, your elevated outerwear, your waist‑defining coats, and even your standout scarf. This season, let wool be the fabric that says intentional, luxurious, timeless—without saying it out loud.

Style Sonata

We are Style Sonata –– a meeting place for the free-spirited and the adventurer at heart. Over the years, we’ve built a community of bon vivants who dance to their own beat and who live life passionately. And we believe in a new luxury –– the luxury of the authentic, rare and unique. 

https://www.stylesonata.com/
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